While that may sound horrible, it looks good, and the layouts for different views are intriguing. The best way to describe Big Mail is that it looks like someone mashed together HEY, Inbox by Gmail, the Cards View of Feedly, Apple Reminders’ sidebar, and parts of the App Store. Like HEY, it reimagines the experience of using email. The newest software to take on email is called Big Mail. That type of lock-in made it a no go for me. I’ve used it, and it’s quite nice, but it uses proprietary software, making it impossible to use other email clients. HEY claims on their site that they fixed email, and I’ll admit, they did create a novel way to filter, view, and manage messages. However, none of them have had overwhelming success, and email has remained relatively the same. Several email apps were successful, though, including Spark, Airmail, and MailPlane. Google even tried, yet again, to reinvent email with Inbox by Gmail, but that flopped and was shut down. Both are now gone, but they introduced design patterns added to the most widely used email apps today, including Apple Mail and Gmail. Some of the earliest and most successful attempts came from Sparrow and Dropbox Mailbox. Since then, software developers have been trying to rethink how we use email. Google released Gmail in 2004 and gave people a glimpse of how email could be updated. Other companies have focused on reimagining how we use email. But the core of everything they’ve done is based on email. They’ve also leveraged email to create a hybrid group messaging service for teams called TopicBox. They created an open standard called JMAP, which is intended to build upon and replace IMAP. It’s even considered the best way to market, beating out display ads and other digital marketing tactics.Įmail has proven its staying power, but many companies are determined to reshape it into something better.įastmail has poured its resources into making email more modern. Even with modern social networks and messaging apps, email continues to be the most commonly used method of communication on the internet. Jon Henshaw | | 12:39am CST | Startup Big Mail Conversations SceneĮmail was created decades ago and has changed very little since then.
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